As I’ve mentioned before, I see it as one of my duties to inform the rest of the world about one of Brazil’s best-kept secrets – the city of São Luís.

Recently this promotional video from 1999 has surfaced, showing our lovely city as it looked back then. It appears to have been aimed at a Franco-European market.

Those who don’t speak Portuguese can still marvel at the richness of the architecture, colors, and traditions.

Enjoy.

Fun fact: the year this was made, I visited São Luís for the first time. The rest is history.

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