As I’ve mentioned before, I see it as one of my duties to inform the rest of the world about one of Brazil’s best-kept secrets – the city of São Luís.

Recently this promotional video from 1999 has surfaced, showing our lovely city as it looked back then. It appears to have been aimed at a Franco-European market.

Those who don’t speak Portuguese can still marvel at the richness of the architecture, colors, and traditions.


Fun fact: the year this was made, I visited São Luís for the first time. The rest is history.

As an Amazon Associate I earn from qualifying purchases.. This means that clicking on these Amazon links and making purchases is one way you can help our work.

Also, don’t forget to check out our sister site dedicated to all things Brazilian.